The Schema: YouTube insanity

DIY music used to consist of a C30 cassette of tunes which you'd recorded on a 4-track in your shed. You scrawled on it with some biro, or a felt tip if you were posh, shoved it in a jiffy bag and sent it to John Peel. But now, it's different, isn't it. Yes, it is.

The Schema challenge is to record, distribute and promote a single from my bedroom in a 30-day timeframe. The resulting yacht-rock spectacular is called Those Rules You Made, and is released under the name The Schema on 20th August, via iTunes and a load of other online stores. My name is Rhodri, and this is the story...

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August 2007

YouTube insanity

So, the video was posted up on YouTube at about 1am yesterday. When I got up at 7am, it had had about 15 views; I was the 16th. I sent an email out to anyone I thought would be remotely interested - maybe about 400 people? - and posted it on my own blog. By lunchtime we were up to around 600 views, and by the end of lunchtime - clearly important YouTube viewing time for the UK's office workers - we were tipping the thousand mark, and, incredibly, had become the 64th most-watched video on YouTubeUK that day.

At which point the editors of YouTube must have noticed the number of hits it was getting. And they put it on the Front Page - at which point things went ballistic. As of this morning, it's had 25,000 views, although as the back-end of the site is down for maintenance, I suspect it might be a lot more. I also can't see where we're sitting in various charts, but someone informed me that it was the #1 viewed video yesterday on YouTube UK. Whether that means I'll sell any MP3s, who knows; but hey. We created something, put it on the internet, and people are looking at it. You can't ask for more than that.

By all means go and look at it on YouTube, but here's a higher quality version for your viewing and listening pleasure:

posted by The Schema at Thursday, August 23, 2007

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	DIY music used to consist of a C30 cassette of tunes which you'd recorded on a 4-track in your shed. You scrawled on it with some biro, or a felt tip if you were posh, shoved it in a jiffy bag and sent it to John Peel. But now, it's different, isn't it. Yes, it is. The Schema challenge is to record, distribute and promote a single from my bedroom in a 30-day timeframe. The resulting yacht-rock spectacular is called Those Rules You Made, and is released under the name The Schema on 20th August, via iTunes and a load of other online stores. My name is Rhodri, and this is the story...
	Buy The Single! from iTunes from us Our Links the VIDEO! rhodri.biz email MySpace Garageband PureVolume TagWorld Bebo Facebook App Assisted By drinkmilk Emu Bands likemind Lot 49 Films Marysia K HitSongScience DreamHost Mailing List Type email! Previous Posts Internet Radio Video Cost It's Out Web ranking Online Press VHS, DVD, 320x240 MPG Endless profiles Mathematical Potential Facebook Question Assessment Archives July 2007 August 2007	YouTube insanity So, the video was posted up on YouTube at about 1am yesterday. When I got up at 7am, it had had about 15 views; I was the 16th. I sent an email out to anyone I thought would be remotely interested - maybe about 400 people? - and posted it on my own blog. By lunchtime we were up to around 600 views, and by the end of lunchtime - clearly important YouTube viewing time for the UK's office workers - we were tipping the thousand mark, and, incredibly, had become the 64th most-watched video on YouTubeUK that day. At which point the editors of YouTube must have noticed the number of hits it was getting. And they put it on the Front Page - at which point things went ballistic. As of this morning, it's had 25,000 views, although as the back-end of the site is down for maintenance, I suspect it might be a lot more. I also can't see where we're sitting in various charts, but someone informed me that it was the #1 viewed video yesterday on YouTube UK. Whether that means I'll sell any MP3s, who knows; but hey. We created something, put it on the internet, and people are looking at it. You can't ask for more than that. By all means go and look at it on YouTube, but here's a higher quality version for your viewing and listening pleasure: posted by The Schema at Thursday, August 23, 2007 +=+=+