The Schema: What Do You Think?

DIY music used to consist of a C30 cassette of tunes which you'd recorded on a 4-track in your shed. You scrawled on it with some biro, or a felt tip if you were posh, shoved it in a jiffy bag and sent it to John Peel. But now, it's different, isn't it. Yes, it is.

The Schema challenge is to record, distribute and promote a single from my bedroom in a 30-day timeframe. The resulting yacht-rock spectacular is called Those Rules You Made, and is released under the name The Schema on 20th August, via iTunes and a load of other online stores. My name is Rhodri, and this is the story...

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What Do You Think?

So, we've had our MySpace page up for a couple of weeks. We've also had our Garageband page up for a week, too. Needless to say, we've had about 8 hits on the MySpace page, all of which are directly attributable to us having a look to see whether anyone apart from us has been there to have a look. They haven't.

On Garageband, it's slightly more complex, as you can't tell whether anyone has looked or not. So out of complete vanity, we succumbed to the juicy publicity-carrot they dangled before us: pay $19.99, and get your song entered into a Song Contest! Which we sheepishly did.

There's no evidence that this has made much difference at all; our single has been reviewed once, by a bloke called Johnny, who obviously knows his stuff. Johnny says:

"Production is a bit weak; some of it's distorted in the vocal area and the vocal is not quite on the mark tuning-wise."

He also adds that it's "good stuff", which claws it back a little bit. Clearly, this level of promotion is not sufficient. You can't just set up pages on the internet and expect people to stumble across them. What has to be done is Make Friends. It's time to resort to the address book. It's time to start friending people like never before. It's time to abuse relationships, and urge people to establish slightly-meaningless internet links, purely in order to bolster our own short-lived musical career. But we're not proud. The shameless whoring starts here. Total spend: £72.11.

posted by The Schema at Wednesday, August 08, 2007

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	DIY music used to consist of a C30 cassette of tunes which you'd recorded on a 4-track in your shed. You scrawled on it with some biro, or a felt tip if you were posh, shoved it in a jiffy bag and sent it to John Peel. But now, it's different, isn't it. Yes, it is. The Schema challenge is to record, distribute and promote a single from my bedroom in a 30-day timeframe. The resulting yacht-rock spectacular is called Those Rules You Made, and is released under the name The Schema on 20th August, via iTunes and a load of other online stores. My name is Rhodri, and this is the story...
	Buy The Single! from iTunes from us Our Links the VIDEO! rhodri.biz email MySpace Garageband PureVolume TagWorld Bebo Facebook App Assisted By drinkmilk Emu Bands likemind Lot 49 Films Marysia K HitSongScience DreamHost Mailing List Type email! Previous Posts In The Shops What About The Music? Art Route MyGarageSpaceBand Domain Master Archives July 2007 August 2007	What Do You Think? So, we've had our MySpace page up for a couple of weeks. We've also had our Garageband page up for a week, too. Needless to say, we've had about 8 hits on the MySpace page, all of which are directly attributable to us having a look to see whether anyone apart from us has been there to have a look. They haven't. On Garageband, it's slightly more complex, as you can't tell whether anyone has looked or not. So out of complete vanity, we succumbed to the juicy publicity-carrot they dangled before us: pay $19.99, and get your song entered into a Song Contest! Which we sheepishly did. There's no evidence that this has made much difference at all; our single has been reviewed once, by a bloke called Johnny, who obviously knows his stuff. Johnny says: "Production is a bit weak; some of it's distorted in the vocal area and the vocal is not quite on the mark tuning-wise." He also adds that it's "good stuff", which claws it back a little bit. Clearly, this level of promotion is not sufficient. You can't just set up pages on the internet and expect people to stumble across them. What has to be done is Make Friends. It's time to resort to the address book. It's time to start friending people like never before. It's time to abuse relationships, and urge people to establish slightly-meaningless internet links, purely in order to bolster our own short-lived musical career. But we're not proud. The shameless whoring starts here. Total spend: £72.11. posted by The Schema at Wednesday, August 08, 2007 +=+=+