DIY music used to consist of a C30 cassette of tunes which you'd recorded on a 4-track in your shed. You scrawled on it with some biro, or a felt tip if you were posh, shoved it in a jiffy bag and sent it to John Peel. But now, it's different, isn't it. Yes, it is.

The Schema challenge is to record, distribute and promote a single from my bedroom in a 30-day timeframe. The resulting yacht-rock spectacular is called Those Rules You Made, and is released under the name The Schema on 20th August, via iTunes and a load of other online stores. My name is Rhodri, and this is the story...



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Web ranking

When I misguidedly chose the name "The Schema" for this project, and then my friend Dicky said to me "Oh, The Schemer?" and I said "No, Schema, with an A", I obviously realised that I'd ballsed up by choosing a name which you'd have to spell out to people. Not a problem that The Farm or ABC ever encountered. Then I looked up "Schema" on Google, and of course I get a shitload of sites about javascript programming. For a band attempting to promote itself on the internet, that's a pretty poor showing.

But, to my surprise, searching for "The Schema" on Google does actually bring up this site; 10th in the ranking if you put quotes around the phrase, and 11th if you don't. Perhaps, just perhaps, I might be able to get that up to the top 5 with the help of a few people. Who knows what effect it might have on mp3 sales. None, probably. But it helps to stroke my ego. If you have a website, or a blog with a links bar, could you stick it in? The Schema. www.theschema.co.uk. It doesn't have to be high up. Just there. Somewhere. Let's see what happens.

posted by The Schema at  



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