DIY music used to consist of a C30 cassette of tunes which you'd recorded on a 4-track in your shed. You scrawled on it with some biro, or a felt tip if you were posh, shoved it in a jiffy bag and sent it to John Peel. But now, it's different, isn't it. Yes, it is.

The Schema challenge is to record, distribute and promote a single from my bedroom in a 30-day timeframe. The resulting yacht-rock spectacular is called Those Rules You Made, and is released under the name The Schema on 20th August, via iTunes and a load of other online stores. My name is Rhodri, and this is the story...



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July 2007
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Video Cost

We shot the video on Saturday; the results are on YouTube, but I'm going to post a lovely-quality Flash version here later tonight. Alex obviously wanted to do a professional job, but - as with any creative process - it was a question of balancing high quality with meagre resources. She was, very kindly, working for free, so we got the budget down to:

- Film stock: £117.50
- Digibeta cassette: £14.75
- Developing film: £105.75

Which is £208.50. Then I had to buy a couple of bottles of Perrier as props, making £211.50. Then we had to cover the costs of some of the actors, which added another £200, making £411.50. There's a couple more expenses still to come, one of them small, the other stupidly colossal; Westminster Council want £300 for letting us film On Their Land. But let's see if they bother invoicing us. For the moment, the Total cost: £540.04.

posted by The Schema at  



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