The Schema: VHS, DVD, 320x240 MPG

DIY music used to consist of a C30 cassette of tunes which you'd recorded on a 4-track in your shed. You scrawled on it with some biro, or a felt tip if you were posh, shoved it in a jiffy bag and sent it to John Peel. But now, it's different, isn't it. Yes, it is.

The Schema challenge is to record, distribute and promote a single from my bedroom in a 30-day timeframe. The resulting yacht-rock spectacular is called Those Rules You Made, and is released under the name The Schema on 20th August, via iTunes and a load of other online stores. My name is Rhodri, and this is the story...

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July 2007
August 2007

VHS, DVD, 320x240 MPG

The harsh reality of publicising music on the internet is that videos are annoyingly useful. However much I might enjoy hiding behind a green square with some cutout men drawn on it, being able to put up something on YouTube - especially if it's half decent - is going to help get people listening to my half-arsed MP3. I'm not a fan of listening to half-arsed MP3s myself, but I'm quite happily to while away whole afternoons watching bizarre self-made videos such as this. So that's that, then. I have to make a video.

Despite being 35 and playing in shite bands for 17 years, I've only been involved in the making of one video, ever. That was in 1990, and it featured a cat moving in time to the music. How ahead of the game was THAT? Who knew that about 50% of the internet would end up being taken up by videos of cats - real or animated - moving in time to the music? (Actually, I've just remembered a couple more, but let's pretend I only ever made one for the purposes of the blog entry.) That was the only video I ever made, because in comparison to releasing tunes, it was bloody expensive. I could make a video using my mobile phone camera right now for nothing, but it would be shit. And I have to maintain some level of, er, quality. So I met up with a friend of a friend called Alex de Campi.

She is phenomenally together, which is just as well, as I'm visually hopeless and had no ideas whatsoever. I've already received treatments and storyboards. We're filming it in a little garden next to Embankment tube station on Saturday morning, he said, anxiously looking at the weather forecast. Sadly, making a video is still expensive compared to releasing tunes, but as I've spent less than £100 so far, it shouldn't be too bad.

My first outlay for the video is for a couple of props: A book called "The Rules" (£6.74), and 3 imitation Perrier bottles made out of sugar (£24.67), which I have to collect from a studio in Shepperton on Thursday morning. I feel that this is just the beginning of a long list of expenses. But it'll be worth it. Won't it? Total spend: £128.52.

posted by The Schema at Tuesday, August 14, 2007

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	DIY music used to consist of a C30 cassette of tunes which you'd recorded on a 4-track in your shed. You scrawled on it with some biro, or a felt tip if you were posh, shoved it in a jiffy bag and sent it to John Peel. But now, it's different, isn't it. Yes, it is. The Schema challenge is to record, distribute and promote a single from my bedroom in a 30-day timeframe. The resulting yacht-rock spectacular is called Those Rules You Made, and is released under the name The Schema on 20th August, via iTunes and a load of other online stores. My name is Rhodri, and this is the story...
	Buy The Single! from iTunes from us Our Links the VIDEO! rhodri.biz email MySpace Garageband PureVolume TagWorld Bebo Facebook App Assisted By drinkmilk Emu Bands likemind Lot 49 Films Marysia K HitSongScience DreamHost Mailing List Type email! Previous Posts Endless profiles Mathematical Potential Facebook Question Assessment What Do You Think? In The Shops What About The Music? Art Route MyGarageSpaceBand Domain Master Archives July 2007 August 2007	VHS, DVD, 320x240 MPG The harsh reality of publicising music on the internet is that videos are annoyingly useful. However much I might enjoy hiding behind a green square with some cutout men drawn on it, being able to put up something on YouTube - especially if it's half decent - is going to help get people listening to my half-arsed MP3. I'm not a fan of listening to half-arsed MP3s myself, but I'm quite happily to while away whole afternoons watching bizarre self-made videos such as this. So that's that, then. I have to make a video. Despite being 35 and playing in shite bands for 17 years, I've only been involved in the making of one video, ever. That was in 1990, and it featured a cat moving in time to the music. How ahead of the game was THAT? Who knew that about 50% of the internet would end up being taken up by videos of cats - real or animated - moving in time to the music? (Actually, I've just remembered a couple more, but let's pretend I only ever made one for the purposes of the blog entry.) That was the only video I ever made, because in comparison to releasing tunes, it was bloody expensive. I could make a video using my mobile phone camera right now for nothing, but it would be shit. And I have to maintain some level of, er, quality. So I met up with a friend of a friend called Alex de Campi. She is phenomenally together, which is just as well, as I'm visually hopeless and had no ideas whatsoever. I've already received treatments and storyboards. We're filming it in a little garden next to Embankment tube station on Saturday morning, he said, anxiously looking at the weather forecast. Sadly, making a video is still expensive compared to releasing tunes, but as I've spent less than £100 so far, it shouldn't be too bad. My first outlay for the video is for a couple of props: A book called "The Rules" (£6.74), and 3 imitation Perrier bottles made out of sugar (£24.67), which I have to collect from a studio in Shepperton on Thursday morning. I feel that this is just the beginning of a long list of expenses. But it'll be worth it. Won't it? Total spend: £128.52. posted by The Schema at Tuesday, August 14, 2007 +=+=+