DIY music used to consist of a C30 cassette of tunes which you'd recorded on a 4-track in your shed. You scrawled on it with some biro, or a felt tip if you were posh, shoved it in a jiffy bag and sent it to John Peel. But now, it's different, isn't it. Yes, it is.

The Schema challenge is to record, distribute and promote a single from my bedroom in a 30-day timeframe. The resulting yacht-rock spectacular is called Those Rules You Made, and is released under the name The Schema on 20th August, via iTunes and a load of other online stores. My name is Rhodri, and this is the story...



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Quarter Million

So we've nearly racked up a quarter of a million hits on YouTube, which is at once funny, and fantastic. When you have a YouTube viral success, other things start happening: garageband.com are making it their "Alternative Pop" track of the day on Wednesday. And then I had an email from an Argentinian newspaper asking for an interview. Can't see any paparrazzi hanging around outside my flat, but there's always time.

Tomorrow, we pay 20-odd quid to the OCC to see how many we've sold; if you asked me to make a prediction, I think that the ephemeral nature of YouTube means that that 1/4 million hits will convert into maybe 150 sales. And I know the music industry is dying on its arse, but that's still not many. Let's wait and see. Total cost: £567.65

posted by The Schema at  



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